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The famous Muskoka cottage from ‘Heated Rivalry’ is now on Airbnb

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heated rivalry cottage

If you’ve lived above ground at any point in the past three months, you’ve seen Heated Rivalry, meaning there’s one specific, ultra-romantic cottage that comes to mind when you hear: 

“I’m coming to the cottage.” 

And now, fans actually can. 

The Canadian cottage that’s been played across over 10 million television screens globally and replayed countless times in our heads is officially opening for stays on Airbnb, giving viewers the chance to recreate some of their favourite Heated Rivalry moments for themselves.

If you grew up anywhere in Toronto or the GTA, you know what iconic lake this cottage is perched on, acting as the backdrop for Ilya Rozanov’s shallow water handstands. For those of you newer to Canadian cottage life, standing two hours outside the city hides a secluded pocket of Muskoka that’s home to the Barlochan Cottage: a modern sanctuary built for seclusion, respite and, most importantly, romance. 

heated rivalry kitchen

The home features three bedrooms, all stocked with king beds, and a refreshingly contemporary take on Canadian cottagecore. The combination of warm wood interiors and floor-to-ceiling windows mirrors the energy of our favourite on-screen rivals: all contrast, tension and undeniable chemistry. The kitchen follows suit, all honey-toned wood and soft natural light. The 2,500-square-foot four-season cottage was custom designed by Trevor McIvor Architect Inc — very accurate to Shane’s humble brag to Ilya that he had the place custom built. 

Seize the opportunity and take your chance to recreate some of the show’s most memorable meals: the Hollanders and Rozanovs will find themselves toasting late night tuna melts or reheating a leftover burger from the evening BBQ, while the Kip and Scotts of the world may want to bring up some extra bananas and blueberries for those smoothies. 

heated rivalry cottage interior

If you’re unfamiliar with Muskoka, consider this your official introduction. Located just a few hours north of Toronto, the region is a Torontonian summer staple. While most of our American neighbours find themselves on a sand beach, a true Canadian lives for summer nights on the rocky shorelines, pine forests and glassy lakes. A summer playground for over a century, Muskoka has long drawn celebrities, city escapers and anyone chasing that very specifically Canadian fantasy: barefoot mornings, dock sunsets and absolutely no email notifications. 

Starting March 3 at 12 p.m. ET, guests can book the listing for only $248.10 CAD per night, and in true feel-good finale fashion, Airbnb is marking the launch with a donation to the Children’s Foundation of Muskoka, supporting local kids and families across the region. 

heatedrivalrycottage
Still of Shane (Hudson Williams) and Ilya (Connor Storrie) at the cottage in ‘Heated Rivalry.’ Screenshot courtesy Cravy

So if you watched Heated Rivalry and wished you could listen to the calls of the “stupid Canadian wolf bird,” now’s your moment.

Cancelled Toronto maple festival is making a huge comeback on the waterfront

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Courtesy waterfronttoronto.ca

The Sugar Shack is back! The family-friendly “cabane à sucre”-style weekend has become a cold-weather fave on Toronto’s waterfront, celebrating all-things Canadiana, including the simple joy of fresh Ontario maple taffy rolled on snow. Sugar Shack TO was cancelled last year due to funding and cost pressures, but it’s making a comeback this March Break, bringing a little maple-on-snow magic back to the city.

Since its inception, the event has been held at Sugar Beach, but this year it’s moving to Harbourfront Centre for March 14 and 15, and it promises to be equal parts food fest, winter carnival and maple lesson!

Guests can expect two “sugar shacks” serving Ontario maple taffy rolled on snow. The process is simple: grab a stick, find a patch of snow, pour fresh Ontario maple syrup over it and then enjoy the delicious, sweet frozen treat!

Sugar Shack updated
Courtesy harbourfrontcentre.com

There will also be maple-infused comfort food, sugar cookies, a bonfire warming station, hot apple cider and additional treats and partner activations. If you’re into the science behind turning watery sap into syrup, there’ll be a maple sugaring demonstration! Because the event is about much more than eats, look out for live entertainment, including the Great Canadian Fiddle Show and Tim Burr, the Circus Lumberjack.

Best of all: Sugar Shack TO is an accessible event, dog-friendly (as long as your pup is leashed) and free! Just note that maple taffy is priced at $5 each or five for $20, plus tax (cash and debit accepted).

Sugar Shack TO officially returns on Saturday, March 14 and Sunday, March 15, 2026, 11 a.m.-6 p.m. at Harbourfront Centre, 235 Queens Quay W. Follow @sugarshackto on Instagram for more delicious details.

Navigating the Frozen Metropolis: Winter Safety and Liability in Toronto

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iStock 2164438023
Photo credit EyeEm Mobile GmbH

See all posts by Diamond and Diamond Lawyers

As the 2026 winter season transforms Toronto’s streets into obstacle courses of slush and “dreaded” black ice, residents are facing more than just a difficult commute. This is the peak of “slip and fall season,” a period where a brief lapse in concentration can lead to life-altering injuries and complex legal disputes. Whether you are behind the wheel on the DVP or navigating a snowy sidewalk in North York, understanding your responsibilities and rights is essential for staying safe.

Below are steps to help you navigate a Toronto winter storm, featuring expert insights from Jeremy Diamond and the team at Diamond and Diamond Lawyers.

1. Behind the Wheel: The “Speed Limit Myth

A common refrain after a winter collision is, “I hit a patch of ice—it wasn’t my fault.” However, from a legal standpoint in Ontario, the weather is never an excuse. Under Regulation 668 (Fault Determination Rules), if you rear-end another vehicle, you are almost always 100% at fault, regardless of road conditions.

Actionable Driving Tips:

  • Increase Following Distance: In the summer, the “two-second rule” is standard. In winter, you must increase this to five or six seconds to account for reduced friction.
  • Clear the “Snow Hawk”: Leaving a massive slab of snow on your roof is a major liability. If it flies off and blinds another driver, you can be held responsible for the resulting crash.
  • Drive for the Conditions: You can be charged with Careless Driving even if you are doing the speed limit if an officer determines your speed was “greater than reasonable” for the current ice or visibility.
  • Monitor Tire Pressure: Cold winter weather naturally causes tire pressure to drop. Low tire pressure can significantly decrease the life of your tires, compromise traction, and increase your stopping distance when you need to brake on icy roads. Check your pressure frequently during the winter months.

For more guidance on managing these risks, you can review specialized car accidents protocols.

2. On the Sidewalk: Mastering the “Penguin Walk”

Pedestrians are incredibly vulnerable during winter storms. Most falls result from improper weight distribution on slippery surfaces.

Actionable Pedestrian Tips:

  • Adopt the Penguin Walk: Keep your center of gravity directly over your front leg. Take short, shuffling steps and keep your feet flat.
  • Choose Proper Footwear: Non-slip soles with deep treads are “ultimate game-changers” for safety.
  • Stay Alert: Avoid “distracted walking.” Keep your phone away while navigating ice to spot “black ice” (thin, transparent layers that look like wet spots) before you step on them.

3. Property Owners: The 12-Hour Rule

If you own a home or business in Toronto, you have a “duty of care” to ensure your premises are safe for visitors, including delivery drivers and mail carriers.

Actionable Homeowner Tips:

  • Clear Paths Quickly: Toronto bylaws require you to clear snow and ice from your sidewalk within 12 hours of the end of a snowfall.
  • Salt and Sand Regularly: Constant monitoring is required, especially after freeze-thaw cycles.
  • Don’t Move Snow to the Street: It is illegal (and carries a $610 fine) to plow or shovel snow from your property onto city roads or sidewalks.

What to Do if You Suffer a Slip and Fall

If you are injured because a property owner failed to maintain their walkway, time is your greatest enemy. In Ontario, while the general limit for injury claims is two years, there is a strict 60-day notice period for injuries caused by snow or ice on municipal property.

Critical Steps Following a Fall:

  1. Identify the Hazard: Was it an untreated patch of ice or a lack of salt?
  2. Document the Scene: Take photos immediately, as weather can change the appearance of the site within hours.
  3. Preserve Your Footwear: Your boots may be examined to prove you were wearing appropriate winter gear.

Get Expert Help from Diamond and Diamond Lawyers

The aftermath of a winter accident can be overwhelming, involving medical bills, lost wages, and aggressive insurance tactics. The team at Diamond and Diamond Lawyers has extensive experience helping victims of a slip and fall accident secure the compensation they deserve for their recovery. By understanding how to protect yourself and limit liability, you can focus on healing while your legal team handles the investigation.

If you or a loved one has been injured this winter, contact Diamond and Diamond for a free, no-obligation consultation. They work on a contingency fee basis, meaning you don’t pay unless they win your case. Call their 24/7 injury hotline at 1-800-567-HURT (1-800-567-4878) to speak with a professional today.

About Jeremy Diamond

Jeremy Diamond is a lawyer and member of both Ontario and Florida Bars. Jeremy practices in the area of Plaintiff personal injury litigation. Click here to learn more about Jeremy Diamond.

 

Mumford & Sons is coming to Toronto this summer: Here’s how to get tickets

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mumfordandsons
Courtesy @mumfordandsons/Instagram

Mumford & Sons have officially announced a major North American run in support of their new album Prizefighter, and Toronto is one of the early stops! The band’s Prizefighter Tour will hit the city on Saturday, June 13, 2026, with a stadium show booked at Rogers Stadium. Opening acts include Caamp and Dylan Gossett.

If you want to try your luck early, tickets will be available for pre-sale for AGORA members starting Feb. 24 at 10 a.m., with general on-sale tickets available this Friday, Feb. 27 at 10 a.m. Mumford & Sons will also have a limited number of student-priced tickets available for select shows (full details can be found at www.mumfordandsons.com).

And if you’re a superfan, the tour offers VIP packages and experiences for fans to take their concert experience to the next level! Packages vary but include premium tickets, access to the pre-show Prizefighter Club, exclusive VIP merch and more (see vipnation.com for more info).

 

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A post shared by Mumford & Sons (@mumfordandsons)

The tour is built around Prizefighter, which was co-produced and co-written with Aaron Dessner of The National, and features collabs with Hozier, Gracie Abrams, Chris Stapleton and Gigi Perez.

The album comes less than a year after the band’s March 2025 album, RUSHMERE, which debuted at No. 1 in the U.K. According to Live Nation, the album sessions were as much about rediscovery as recording, and the 14-track set feels unpolished in the best sense.

The band is already getting into the Prizefighter era visually, too. The official music video for the album track “The Banjo Song” is out now, with a few stripped-down sessions making the rounds online! And if the early reaction is any indication, it’s quickly becoming a fan fave, with more than a few followers saying it’s already on repeat.

“Despite the magnificence of all the songs on Prizefighter which we receive in full sonic glory tomorrow, The Banjo Song is soooo sweet, really resonates lyrically and it’ll stay on repeat for me,” one fan wrote under a private serenade of the song on Instagram, with another simply adding that the song was “absolutely amazing!”

If you’re new(ish) to the band’s orbit: Mumford & Sons is a London-based folk-rock group that helped push the banjo-forward sound into mainstream music in the late 2000s. The group is now a trio (founding member Winston Marshall left in 2021), and this June’s Toronto date will be a notable return for local fans: the last time they were in the city was for a two-night run at Scotiabank Arena in December 2018.

This time around, Toronto fans can nab tickets through Ticketmaster once sales open.

Kensington Market’s new Mexican street food spot is drawing big crowds

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la bikina kensington
Courtesy @labikina.streetfoodmx/Instagram

With Jumbo Empanadas’ upcoming closure in Kensington Market, this feels like the perfect time to show some love to a newer spot that’s keeping the Latin vibe alive on Augusta Avenue. La Bikina Mexican Street Food has been open since mid-November, and it’s already known for its comforting, street-style lineup of tamales, enchiladas and huaraches.

For something saucy and filling, try the enchiladas verdes ($17): soft corn tortillas rolled around chicken, then drenched in house-made tomatillo green salsa and finished with crema, fresh cheese and onions.

For a quick on-the-go snack as you wander the market, the handcrafted corn masa tamales ($6 each) are a great option, with chicken or slow-braised pork, wrapped in corn husks and steamed. And if you’re looking for a bit of variety, try the sopes ($15)! They’re perfect for sharing: you get three thick corn sopes per order, topped with your choice of protein, lettuce, crema, fresh cheese and house salsa.

If you’re heading over with a group of friends (or you’re just really hungry), try the Discada Norteña platter, piled with chopped, seared meat, peppers and onions.

And the vibe isn’t limited to the menu. La Bikina has been spotlighting handmade Mexican artesanías, including embroidered, hand-painted hats crafted by Mexican artisans, inviting customers to “take a little piece of Mexico” home! It’s a small detail that makes the spot feel like part-taquería, part-cultural storefront.

With rising costs and less foot traffic pushing longtime market spots toward tough decisions, La Bikina kind of feels like a reminder of what made Kensington so popular to begin with: small multicultural eateries dishing out diverse plates and bold flavours. If nothing else, it arrived at a moment when the personal toll of running an indie food business is more visible than ever.

La Bikina is located at 210 Augusta Ave. in Kensington Market.

5 art exhibitions we can’t wait to see in Toronto

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Winter in Toronto can feel like it lasts forever, so it helps when the city turns into a giant gallery. From a visual art exhibition by Ukrainian and Turkish artists to rarely seen works by a key figure in Toronto’s 1940s art scene, here are five upcoming exhibitions worth planning around in the next few weeks.

The Soul in Five Forms

Where: Etobicoke Civic Centre Art Gallery, 399 The West Mall, Etobicoke
When: Feb. 25–March 26, 2026. Opening reception: Sunday, March 1 at 2 p.m.
Cost: Free (no tickets required)

The Soul in Five Forms brings together Ukrainian and Turkish artists to celebrate and promote Ukrainian culture and identity through visual art. The show’s big theme is human-scale: it’s all about identity, belonging and transformation, told through multiple artistic voices (described as five cultural perspectives that reflect on the human spirit). Expect a mix of styles, including gestural landscapes like Mustafa Cetin’s Abstract Nature.

Edna Taçon: Verve and Decorum

Where: Art Gallery of Ontario, 317 Dundas St. W.
When: Feb. 28–Aug. 31, 2026. Free public opening on Feb. 28, 2–3 p.m.
Cost: General admission applies, but admission is always free for AGO Members, AGO Annual Passholders, Ontarians under 25 and Indigenous Peoples

The AGO’s new spotlight on Edna Taçon is an easy add to your calendar, especially if you’re into non-objective art! Taçon was a key figure in Toronto’s 1940s art scene and had a huge impact on the development of abstract painting in Canada, with work characterized by floating compositions and flowing lines rendered through a loose blending of colours. This exhibit features more than 25 oil paintings, watercolours and paper collages from the 1940s, as well as archival material, courtesy of Taçon’s family and lenders across Canada. Curated by Renée van der Avoird, AGO Associate Curator of Canadian Art.

Porcelain Narratives

Where: Cedar Ridge Creative Centre, 225 Confederation Dr., Scarborough
When: Feb. 28–Mar. 23, 2026. Opening reception: Sunday, March 1, 1–3 p.m.
Cost: Free (and no tickets required)

Toronto-based artist Tanya Besedina will fill Cedar Ridge’s gallery space with porcelain sculptures and installations that explore themes of memory, transformation and resilience, but it’s the material details that will really pull you in! The works use porcelain for its strength and translucency, then add accents like cobalt pigment and gold lustre, with recurring motifs like faces, eyes, seeds and organic forms that represent renewal and interconnectedness. It’s the perfect way to spend an afternoon, because the works encourage you to slow down and notice subtle shifts in form and meaning. Bonus: check out the live performance by Ave Choir Toronto at the opening reception (March 1, 1–3 p.m.).

Tangled Art + Disability: Naal-Naal

Where: Tangled Art Gallery, 401 Richmond St. W., Suite 124
When: March 6–May 1, 2026
Cost: Free

Naal-Naal is a new solo exhibition by Pree Rehal, an artist-educator whose work is rooted in the disabled community. The exhibition moves across textiles, audio, film, embroidery and even puppets, with a central collaborative piece called “The Chrysalis.” Opening night includes light refreshments and a chance to meet the artist.

Constructed Light Exhibition

Where: Clark Centre for the Arts, 191 Guildwood Pkwy., Scarborough (inside Guild Park and Gardens)
When: March 4–30, 2026. Opening reception: March 7, 1–3 p.m.
Cost: Free

Constructed Light is a calming little gallery detour! Scarborough artist Yue Gao plays with the push-and-pull between light, colour and geometry, creating a “dynamic tension between freedom and order” (it’ll kind of feel like you’ve stepped into an atmosphere with its own rules). The exhibition starts from digital studies of light and form, then reconstructs those ideas into new spatial arrangements on canvas, creating scenes that focus on structure and stillness. Afterward, take a quick walk through Guild Park and Gardens.

If you’re looking for more installations to explore, check out this mid-winter Toronto beach exhibition that will feel like you’re stepping into an optical illusion, and this epic art crawl that takes place in Toronto’s coolest neighbourhood.

This pizza spot just became the coolest late-night hangout on Ossington

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Bar Libretto Ossington
Photo: Hector Vasquez)

After eighteen years anchoring the West End’s restaurant scene, the original Pizzeria Libretto on Ossington is stepping into its after-hours phase. Reopening this weekend as Bar Libretto, the spot is moving on from the family-friendly feel it opened with in 2008 and shifting toward the neighbourhood’s late-night crowd.

gnocchi fritti (red white) focaccia & marinated olives Bar Libretto
Photo: Hector Vasquez

While the wood-fired Neapolitan crust is still the headliner, the menu has been pared back to make room for more snackable plates. New additions include steak tartare and whipped whitefish with crostini, while the classic Margherita and ’nduja pies remain—now part of a tighter lineup designed for sharing over drinks instead of anchoring a formal three-course dinner.

The change feels natural for a stretch of Ossington that’s become one of Toronto’s go-to strips for cocktails and late nights. Neapolitan-style pizza is still at the centre of the menu, but the spotlight has shifted to the bar, with a tighter food selection and a stronger cocktail and wine program.

Tiramisu Bar Libretto
Photo: Hector Vasquez)

The new concept is geared toward a slower, later night out. Libretto doesn’t open until 4 p.m., marking a clear shift away from the old lunch and brunch routine in favour of a Wednesday-to-Saturday schedule that runs late. To reinforce the bar focus, there’s now a twice-daily happy hour—from 4 to 6 p.m. for the early crowd and again from 9 to 11 p.m. Weekend DJs and a rotating lineup of guest bartenders from across the city are also part of the shift, keeping the room in step with the pace of Ossington Avenue.

Chef Rocco Agostino and the team are betting that while the city’s love of a wood-fired crust isn’t going anywhere, the way people go out in Toronto has changed. This version of Libretto feels more grown-up — mood lighting, more cocktail-driven, and less about quick table turns. Expect amaro-heavy features and a tighter, more intimate energy that matches how the city is dining in 2026.

Pizzeria Libretto is located at 221 Ossington Ave.

The $5 Japanese egg sandwich taking over TikTok is coming to Toronto

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Image 2 P1 2026 Japanese Egg Salad Sandwich on Milk Bread Vertical V2

If you’ve spent any time on food TikTok or followed the late Anthony Bourdain’s travels, you’ve likely seen the obsession with 7-Eleven Japan’s egg salad sandwich. Known as the Tamago Sando, it’s a cult favourite often described as “pillows of love” for its specific, creamy texture. Starting March 4, 7-Eleven Canada is officially bringing its own version to stores nationwide.

The sandwich will retail for $5, a price point clearly aimed at making the “konbini” (Japanese convenience store) experience accessible here.

Image 4 P1 2026 Japanese Egg Salad Sandwich with Person Holding

The recipe was developed by Benny Cheng, who has been the executive chef at 7-Eleven Canada’s Surrey headquarters for 12 years. His task was to replicate the three specific pillars of the original: cage-free eggs, authentic Kewpie mayonnaise and shokupan (Japanese milk bread).

The choice of bread is key; it’s famously soft and slightly sweet, providing a different structural experience than a standard Canadian sandwich loaf. Using Kewpie mayo is also a necessary move, as it offers a deeper, umami-rich flavour compared to the vinegar-heavy  North American mayonnaise.

The launch follows a record-breaking year for Canadian travel to Japan. In 2024, over 580,000 Canadians visited the country, with numbers continuing to climb in 2025. For many of these travellers, a late-night run for a Tamago Sando is a staple of the trip.

Whether it fully matches the Tokyo original remains to be seen, but with the right ingredients on the list, it’s worth a grab on your next lunch break.

Toronto Blue Jays star pitcher just hinted he might retire

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Toronto Blue Jays star Kevin Gausman
Instagram: @kevingausman34

As Blue Jays pitcher Kevin Gausman enters the final season of his five-year, US $110 million deal he signed with Toronto (a contract that helped reshape the team’s rotation heading into 2022), he’s become noticeably reflective about what comes next.

This week in Dunedin, Fla., the Jays right-hander didn’t exactly dismiss the idea that his time in the MLB could be nearing the end.

In a recent interview with The Athletic, Gausman acknowledged retirement has been on his mind during the offseason as he enters the final year of his contract with Toronto.

“I think it’s definitely a possibility,” Gausman said Wednesday. “I have really loved my time here. Do I know what’s ahead of me? I don’t really know. No idea. It’s something that I have definitely thought about in the offseason. But now that we’re here, I’m just focused on this year. I’m gonna give everything I have for this organization and this team this year. What’s beyond that? I really have no idea.”

That possibility lands differently coming from a player like Gausman. He’s 35 and heading into his 14th major-league season. And on paper, there’s nothing about his recent performance that suggests it’s time to go.

In 2025, he logged 193 innings with a 3.59 ERA and 189 strikeouts, and played a huge part in helping the Jays reach the 2025 World Series.

So why raise the possibility now? It appears to come down to time, and, more specifically, where he wants to spend it.

“My kids are only getting older,” Gausman told The Athletic. “The more you push that envelope, the more you’re risking. What’s the positive? What’s the negative? Do I get home and really only have a couple more years of them even wanting to be around you?”

With the 2026 season set to begin March 27, Jays fans have at least one more year to watch Gausman at the top of the rotation (whatever he decides comes next).

Toronto food lovers devastated as 35-year empanada institution may close

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@jumbo.empanadas/Instagram

Kensington Market is about to lose one of its most recognizable food counters. After 35 years of feeding the neighbourhood, Jumbo Empanadas, the tiny Augusta Ave shop known for its Chilean comfort food and massive empanadas, is preparing to say goodbye as owner Irene Morales looks to lease the space.

The loss is a major blow to the neighbourhood. Over the years, the menu has stayed consistent at the space: chicken, beef and veggie empanadas, as well as beloved Chilean staples like humitas (corn, onion and basil wrapped and steamed in corn leaves), and corn pie (beef and chicken layered with onions, olives, eggs and topped with sweet corn).

According to the Toronto Star, Morales says she can’t keep gambling with her health on a shaky economy, especially as ingredient costs climb and foot traffic on Augusta Ave feels thinner than it once did.

Morales’s story is the perfect representation of the Market’s broader immigrant history: people who arrived with skills and recipes and built places that became landmarks.

She previously worked for Chile’s Ministry of Foreign Affairs for 17 years, then came to Toronto and worked at the Chilean consulate before she began selling food on the side. Jumbo Empanadas started as a home business in 1988, serving empanadas and humitas to the local Chilean community. In 1991, Morales began operating out of a repurposed hot-dog cart in Kensington Market, selling empanadas and humitas on weekends.

She later moved into a basement kitchen space on Augusta Ave, before relocating to her current storefront in 1999, eventually buying the building years later. Still, even without paying rent, Morales says the math no longer works.

“We used to sell a lot of empanadas and were able to keep the same prices but suddenly I can’t afford it,” she told the Toronto Star. “The cheese we use was $15 and now it’s $45 for the same amount. The meat went up too much. We don’t use ground beef, we have it ground for us by the butcher so you’re not getting cheap ingredients. The people at the food terminal know I only choose the best tomatoes.”

And this isn’t the first time the neighbourhood has had to fight for Jumbo’s survival. In 2021, the restaurant reopened after a six-month fire-related closure, and community supporters helped bridge the gap with a GoFundMe that raised over $12,000 at the time.

 

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The recent news lands amid broader pressure on the restaurant industry, with closures mounting and some restaurants hitting “pause” before reopening under new names, locations or with revamped menus. A forecast from the Dalhousie University Agri-Food Analytics Lab estimates that about 7,000 restaurants closed across Canada last year, with another 4,000 closures projected in 2026. The Toronto Association of Business Improvement Areas has also cited mounting pressures on independent restaurants, pointing to, among other issues, higher rents and less foot traffic.

For now, there’s no set closing date. We do know that Morales has already put the space up for lease, with one request: that if a new tenant takes over, Jumbo Empanadas gets a month to say goodbye.

Visit Jumbo Empanadas at 245 Augusta Ave in the Kensington Market.

Toronto brand The Ordinary blew up overnight. Here’s the shocking story behind it

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theordinary
L–R: A still from 'The Abnormal Beauty Company,' Brandon Truaxe courtesy the ordinary.com.

You might not remember exactly when it happened, but sometime in 2016, suddenly, The Ordinary was everywhere. The Toronto-based brand, immediately recognizable for its no-frills packaging, extremely low prices and unconventional marketing strategy, turned the skincare industry on its head at a time when transparency was a rarity. But a couple years later in 2018, the brand started making headlines for a different reason: their founder, Brandon Truaxe, started posting erratically on the company’s Instagram, from publicly firing employees to cruelly responding to commenters. More confusing drama ensued, ending in Truaxe being ousted as CEO by an Ontario Superior Court judge. Months later, in early 2019, Truaxe tragically passed away.

But those are just the headlines. Six years later, the casual outsider likely doesn’t even remember Truaxe’s name, only the vague narrative beats that formed The Ordinary’s rise, fall and rise again. A group of his friends, and employees, wanted to change that.

The result was The Abnormal Beauty Company, a new Crave documentary chronicling parent company Deciem and The Ordinary’s evolution and the real story of the man behind it. Of course, it’s been years since this story began, and the brand seemingly has emerged relatively unscathed. So why now?

“The public narrative around him froze at a singular, tragic moment — one that flattened the complexity of who he was and what he built,” Dakota Kate Isaacs, executive producer of the documentary, says. “Those of us who were inside the company knew the story was incomplete. This . . . was about reclaiming a narrative that had been reduced to headlines and restoring the dimension of a very human story.”

brandon truaxe the ordinary
A still from ‘The Abnormal Beauty Company’

The documentary is unique in that the company it follows was also involved in the creation of the film itself: it’s directed by Aref Mahabadi, a founding member of Deciem and executive produced by Isaacs, who was the senior director of global new ventures at Deciem until recently. In a few scenes when Mahabadi sits down with a group of former and current Deciem employees, the conversation is much more of that between friends rather than between director and interviewee. With a different subject, or a different story, this overlap might come across as disingenuous, corporate and sanitized. But here, it lent a much-needed softness to the film. Truaxe’s story is devastating, and in less careful hands, The Abnormal Beauty Company could have become a gossip tale, rehashing the most dramatic moments of his life.

Instead, viewers learn the full story of who Truaxe was, through the eyes of his friends and family. The documentary paints a compassionate portrait of a man who was a true skincare genius, endlessly outgoing and friendly. He built a true “family” out of the workplace; the entire staff and Truaxe would often go on social outings together, choosing to spend time with each other outside of work hours. His true friendship with co-founder Nicola Kilner is clear in the clips of the pair from the early Deciem days — they appear almost joined at the hip, Kilner the calm and measured counterbalance to Truaxe’s effervescent energy.

It also sheds some light on his final few months.

Brandon was brilliant, generous, difficult, kind, magnetic and human. To this day I’ve never met anyone like him, he was truly a genius,” Isaacs says. “To reduce his complexities would have been dishonest, and to shrink his story to his final year would have been missing the point.”

His friends and past co-workers, dad and sister, Kilner and his former partner all candidly share their perception of Truaxe’s breakdown on Instagram, and the fallout that followed. Isaacs says that while some people the documentary team asked to interview said no, finding reliving the memories of the person they loved too painful, a few changed their minds over time.

“Many people chose to participate not because it was easy, but because they felt it mattered. They wanted Brandon remembered as a full, complex human being and not reduced to a headline or a final moment,” she says. 

His struggle with mental illness is briefly touched on, and treated with compassion — and Isaacs says that was an important part of the filmmaking process. “We tend to flatten people when they struggle, either into tragedy or into cautionary tale,” she says. “The reality is much more complicated. Many high-functioning, high-achieving people are privately battling things most of us cannot see.”

The Abnormal Beauty Company is currently streaming on Crave, Prime Video and Apple TV.

Scottie Barnes just taught a reporter the proper way to say Toronto, and we kinda love it

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Toronto Raptors star Scottie Barnes
Instagram: Ya.Boy.Scottie

Most Torontonians cringe (just a little) when someone hits Toronto with a hard second “T,” and Raptors star Scottie Barnes just proved it.

In a now-viral moment from NBA All-Star Media Day, Barnes paused an interview after a reporter pronounced the city’s name in a way that sounded very, well, not-from-here, hitting it with the second T.

Barnes jumped in with a friendly correction.

“Torono, Torono,” he repeated, hinting that you have to let the second “T” fade out. The reporter playfully brushed it off with a quick “yeah, yeah,” and moved on, which only fuelled the online comments.

 The clip has been making its rounds online, with Toronto fans celebrating Barnes for doing what many residents do instinctively: either quietly correct the pronunciation, or decide whether it’s worth stepping in to begin with (and Barnes, apparently, decided it was).

On YouTube, one commenter summed up the vibe perfectly: “The Toronto Mans letting the International media know what’s up hahaha,” while another went full proud-parent mode: “I love Scottie Barnes as a person, as a great basketball player, and as a Raptor… Scottie did a great job trying to correct the interviewer on how to pronounce Toronto as ‘Torono’… he knows that the last ‘t’ is silent. I love it!”

Over on Instagram, the comments were a bit more playful: “Turrronno loves you @ya.boy.scottie,” one user wrote. Another joked, “They didn’t even realize this in the movie ‘The Man from Toronto’.”

Things got a bit more animated on Reddit. In one thread, a few people even stood up for the reporter. “It’s people from the suburbs who want to reaffirm themselves. I was born here and I sometimes pronounce the second T…” one user said, drawing a ton of backlash.

Another user responded, “I’m no fan of our carbrained suburbanites, but pronouncing the second T is absolutely an instant tell that you’re not from here. Torontonian born and raised. It’s definitely not a suburban thing. It’s GTA wide.”